DO's
Title Tags
Site Maps
Utilize Your Error Pages
Meta Tags
URL and File Names
Page Size Under 75k
robots.txt
Links
Page Content
Submit Your Site to the Engines

DON'Ts
Never Seek Quick Fixes
Avoid Link Farms
Avoid Splash Pages
Avoid Frames
Avoid Cookies
Avoid JavaScript when Possible
Avoid Search-Box Navigation
Avoid Redirects
Avoid Internal Dynamic URLs on the Home page
Session ID's
Eliminate Pop-Up Ads
Eliminate Hidden / Invisible Text

Labels: internet